Founded in 1894, DAKS has since become one of the UK’s most quintessentially British luxury labels, specialising in fine tailoring and accessories for both men and women, whilst continuing to uphold the values of quality, reliability and innovation first established more than 100 years ago.
Becoming famous in 1934 after inventing the self-supporting trousers, DAKS has built up a strong reputation over the years. It is proud to hold all three Royal Warrants, only one of 15 firms (out of a total of more than 800) to do so. With a flagship store on London’s Old Bond Street, DAKS is recognised globally as a quintessential luxury British brand that has maintained unbroken integrity with its tradition. The brand is exported to more than 30 countries and sold in over 2,000 speciality shops, prestigious department stores and concessions